Alex Lagarde | Founder, Tech & Product Visionary product leader who drives platform vision and strategy. Leads all platform development and owns the product roadmap.
Amber Allen | Co-Founder, Revenue, Strategy & Operations Drives business and revenue strategy. Leads operations, compliance, and investor relations.
Why we're building ATE:
We've spent months talking to servers, bartenders, baristas, and restaurant managers. The same story keeps coming up: exceptional hospitality workers are invisible. Your skills don't follow you, customers can't find you, and when you drive loyalty, no one measures it. That's broken. And we're fixing it.
But we can't do it without the people who know this work best. That's why we're starting with 100 hospitality workers who will help us build something that actually solves real problems.
📱 Professional Profiles. Build a portable reputation that follows you everywhere. Showcase your skills, experience, and verified customer kudos. When you apply somewhere new, you have proof of your excellence — not just a resume.
⭐ Get Recognized for Great Service.Customers can leave you kudos and digital tips tied to actual service interactions. No more wondering if your hard work matters — every great shift builds your reputation.
🎯 Get Discovered.Check in to shifts so your regulars can find you. Get discofvered by venues looking to hire proven talent. Turn your ability to drive loyalty into career opportunities.
Tell Us Your Story. Share your experience and pain points. What makes a great shift? What would make you quit? Why do you do this work besides the money?
Your input shapes everything we builds.
See What We're Building! Get an exclusive first look at the platform. Tell us what works, what doesn't, and what's missing.
Direct influence on features before launch
Let's Make This Real. See how we incorporated your feedback. If it's a fit, join the Founding Crew for our 3-month pilot.
Become a founding member
Direct influence on the platform + Early access + Chance to become a founding member
Join 100 hospitality workers (servers, bartenders, baristas) shaping the future of service work. Share your feedback and become a founding member.
✅ Free Access 3-month pilot access (normally $15/month)
✅ Founding Member BadgeSpecial recognition on your profile
✅ Shape the FutureDirect influence on features and priorities
✅ Join the CommunityConnect with other top Houston hospitality
workersWe love our customers, so feel free to visit during normal business hours.

Think LinkedIn meets Instagram—but built for the people who create memorable experiences. Create your profile, check in to shifts, build a following of guests who appreciate your service, and take your reputation with you wherever you go.
amber.allen@theateplatform.com alex.lagarde@theateplatform.com
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